Accurate response measurement is essential when determining campaign performance. We work with our clients to analyse response data on a regular basis. This enables us to make insightful recommendations on directory selection, creative design, regional campaign variation and more.
For advertisers that do not already have call monitoring systems in place, this can be arranged through DAA. We work closely with Buzz Networks, who supply unique telephone numbers and put into place sophisticated methods of monitoring and call connection.
This enables advertisers to assess programme, advert & directory performance and provides intelligent and comprehensive reporting that highlights call patterns and buying trends. Click here to find our more about Buzz Networks.