Advert design within directories is crucial but can be misunderstood. Where complicated creative concepts work well in other types of media, directories require a much more simple but bold approach. Style and content are critical.
We welcome being invited to provide strategic as well as tactical advice on how to ensure advertisers can maximise the potential of their directory advertising through creative design.
As part of the programme review process, we provide feedback on a client’s advert together with advice on how the creative could be improved to maximise response potential. Our experience helps us to provide tactical recommendations on the best use of colour, space, layout and design - we know what works best in directories.
Once artwork has been supplied to us, we can make minor amendments such as changes to the small print or telephone number(s), in addition to adding positioning tools to all of the adverts. This helps our clients to avoid the unnecessary cost and time delay associated with having to go through their creative agencies to re-supply the artwork for such small amendments.
For advertisers who are looking for DAA to fulfil all their creative requirements, we will work to design creative solutions that will maximise impact and response within the directories.