We understand the market. Through our own independent research, we continually monitor the shift in consumer buying habits in the directory market and understand the impact on advertiser campaigns. Our client programmes incorporate a mix of media opportunities to minimise the impact of declining usage in the printed directories and continue to ensure that the media delivers the required ROI.
We get the most from our clients’ programmes. As specialist agency, we focus solely on what the market can deliver and do not get distracted by any other advertising activity. Directories continue to form the core of many advertisers’ programmes and we ensure that the media continues to deliver long term response at low cost, whilst supporting all other advertising activity.
Our media buying services are proven. DAA’s programme management is designed to be thorough with a considerable emphasis on accuracy. We have effective proofing processes in place at every stage of advert placement.
Competitive rates. DAA believes that clients want to pay for what matters to them. Our operation is simple and cost effective. Our focus is exclusively about media value and our priority is to maximise return on investment. Most importantly - our pricing is transparent so you know what you are getting for your money.
Efficiency is a key theme for DAA when working with clients, not only in terms of low agency cost, but also demonstrated within DAA’s highly tactical, integrated directory media plans developed in conjunction with clients. This efficiency delivered an estimated £9m worth of savings over three years for one of our clients.