We have worked in partnership with the Institute of Chartered Accountants in England and Wales for a number of years now. Through DAA, the ICAEW is able to communicate to all of its institute members, offering them an opportunity to advertise in their local Yellow Pages directory or on Yell.com under the Institute's banner at very competitive rates.
DAA arranges all of the mailing and telemarketing services for the ICAEW, and makes bookings for all interested members to promote their firm's accredited association to the ICAEW. We also provide the ICAEW with all relevant media buying, planning and campaign management services.
The success of this scheme is in the level of partnership between DAA and the ICAEW. There is an annual review of activity, and new revenue generating media programmes are considered and implemented where appropriate. In addition, DAA is mindful at all times of costs, and any potential cost-saving measures are implemented to ensure the scheme remains efficient and profitable for both parties.